Abbey Road Institute Ammsterdam
Abbey Road Studios in London started a new initiative, they wanted to put their 80 years of studio knowledge into a one year study programme. This became the Abbey Road Institute. They are located in France, Germany, Australia and now also in Amsterdam, the Netherlands. We were approached from the get-go to set up the design and marketing with the purpose of recruiting student for the programme.
In the first meeting they showed the desire to start the school year in September 2016 with a minimum of 10 students. Based on the existing conversion numbers of the other branches and on experience we calculated our average cost per lead and the number of micro conversions we had to achieve per week to end up with a full classroom before the start of the school year.