The European Day of the Short Film is celebrated on December 21st, the shortest day of the year. 31 Dutch movie theaters take part and cinemas in many other European countries. On this day, there are plenty of short film to see. The short film is exciting, versatile and has something to offer for everyone. It is the place where young talent presents itself for the first time. The European Day of Short Films is supported by EYE Filmmuseum, International Film Festival Rotterdam and Go Short.
We have been asked by Maureen Mens of EYE to launch a campaign to increase awareness among the target audience and generate quality traffic to The European Day of the Short Film website. The website was new and had to be activated through a strong campaign. The campaign had to be launched very soon due to the fact that the shortest day of the year was fast approaching.
The target group is defined as people who love short films, call themselves cinephile and parents with young children.