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European Training Conference

client
European Training Conference
European Training Conference
From sketch to visual branding: European Training Conference is a conference that took please some time ago and since this year they have revitalised it. We were chosen to do the visual branding because of our marketing and design knowledge.

The question

European Training Conference wanted a completely new look for the conference that will be held in November 2016. It was essential that we took into account the target audience and the value proposition of the brand. Through a workshop we have compiled the most important proportions of both. This became to foundation of the development.
European Training Conference wanted a completely new look for the conference that will be held in November 2016.

The solution

We began by sketching a lot of logos with different colours and surface patterns and presented these to the client. Then a first draft was made from a couple of the sketches. One of these drafts was turned into the final new logo and became the basis for the design for the website and the print work.

Facts and figures

100% client satisfaction and everything was realised within a month.
100%
client satisfaction
1 month
to realise everything

Conclusion

We delivered the website and new brand identity within a month.
Martin en Michiel ARE Mad Pack. Guys that, as said, think with you, are creative and think in possibilities not problems. Specialised in website design, brand identities and online marketing. If there is ONE company that can make you happy in these areas it is them.
- Eric Klaver, Organisation European Training Conference
For the European Training Conference we used the following services: