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Pub Crawls Amsterdam

Pub Crawls Amsterdam
Pub Crawls Amsterdam
First place in Google within a month: Kroegentocht Amsterdam is a website that offers free pub crawls through Amsterdam. Every once in a while a new free pub crawl is uploaded which has a handy map so you can walk the crawl at your own pace with a group of friends.

The question

How to design a website with the ideal technical infrastructure for simply adding new pub crawls and get the highest ranking in Google. Secondary question was to think and actively work on content strategy on a continuous basis.

The solution

Based on the request we set up a complete web design process which has resulted in a beautiful marketing website. We then turned our attention to SEO and began with the content strategy. Initially the focus was on getting exposure for the site through (6) publications on well known website in the beer industry, this gave traffic to the website an real kick-start. This was followed by adding content to the blog on the website continuously and a new pub crawl was uploaded every month. By monitoring search trends and analysing keywords, new pub crawls were being devised. This approach resulted in the highest ranking in if the keywords "kroegentocht" and "Amsterdam" are being used.
This content marketing approach resulted in the highest ranking in if the query "pub crawls Amsterdam" is being used.

Facts and figures

First place in Google which, together with the Dutch site, brings in 1500 visitors per month. The conversion on the Google conversion rate is 6%.
First place
In Google
1500 visits
from Google


For Pubcrawl Amsterdam we used the following service: