A online campaign is an online project to enhance a brand and the online/offline marketing goals. We have our own approach based on the 4-phase model. Through these steps we will reach your goals.
What is your company getting out of it?
Online campaigns can be used for all sorts of purposes. They are ideal for creating brand awareness or promoting a product or a temporary event.The flexibility of online campaigns is extensive, in matters like: where will the focus lie on, what phases will it concern and how long will the campaign run for.
This service will lead to:
More brand awareness
Optimal promotion for a set period
The growth of your company or product
A loyal cooperation
How do we do this?
You get your own Mad Pack. This is a team that consists of an online marketeer and a designer. Together with this team you will go through the whole process. They are optimising your online campaigns 24/7. The advantage of this combination is the ability to react quickly if needed. If the analysis shows that the design needs adjusting your designer will respond immediately. Always fast support and optimisation will lead to good results. We take the following steps:
Target group: Together we'll define your target group.
Goals: Together we'll define the goals and conversion points of the campaign.
Concept: In this phase we will present our campaign concept. Each phase will have a different look and approach. When we have a clear concept, based on your feedback, we will start designing.
Designing: During this phase we design a few banners. These banners represent the different components of the campaign. We analyse this together to see what needs improvement and as soon as we have the go-ahead we will launch the campaign.
Pushing the campaign: We control the campaign through our agile method. This means that we are constantly testing and optimising to get the best results possible. Through the many online channels we can reach your goals together.
When can we start: Next week.
How long does the process take: A short campaign will run for 2 weeks but 6 months or continuously is also possible.
Channels we manage for online campaigns:
Google Display Network (Bannering)
Remarketing via different channels:
Push Campaign: "Day of the Short Film"
“The cooperation with Mad Pack was as very pleasant experience for EYE. Mad Pack is able to communicate complex material in a clear, understandable way. We got good advice which contributed to a successful online campaign for The European Day of the Short Film.”