Google Analytics is a Web analytics tool and is used in nearly every company to gain insight into the statistics of various online channels. Having insight and especially understanding the online data can be of great importance to your website and your company. It is the way to see if visitors to your website show the desired behaviour like for instance making a purchase.
What is your company getting out of it?
You want to make choices for your company and marketing strategy based on usable data. You want this data made transparent as soon as possible. This can be achieved by use analytics tools. We provide this service fully personalised based on your needs and business goals.
A number a services are:
Setting measurable data goals based on business goals
Complete implementation of your Google Analytics environment
Sales funnel implementation and transparency
Continuous reporting including conclusions and recommendations
How do we do this?
We always start with a meeting to find out what your needs are and to have a look at the current website. We then look at the business goals and make sure they become measurable on the website. Our marketeers have been working with Google Analytics nearly every day for years now and that is why they know the product inside out. We, as a company, have the official Google Partner status because all of our specialists have the Analytics Individual Qualification.
Possible services include:
Google Tag Manager
Social Media metrics
HotJar / Crazy Egg
Visual Website Optimizer
Push Campaign: "Day of the Short Film"
“The cooperation with Mad Pack was as very pleasant experience for EYE. Mad Pack is able to communicate complex material in a clear, understandable way. We got good advice which contributed to a successful online campaign for The European Day of the Short Film.”